Two athletes training Brazilian jiu-jitsu on a white mat. Nobody is wearing a watch.
Live · Recording · Jiu-Jitsu
42:17
158BPMHeart rate
Zone 418 min
Load7.8
Calories512
0 Holder · waistband · sensor on skin.
The athlete doesn't see this. You do.

Your Apple Watch.Off your wrist.

Moved from your wrist to a low-profile holder at the waist. Every metric captured. Nothing to look at.

Shot on the mat in Brazil. Founder and coach, mid-round. Nothing on the wrist.

Train. We'll measure.

Heart rate, zones, calories and Load through a full class. No screen on your wrist. Nothing to knock, catch or glance at.

Sleep. We'll measure.

Overnight heart rate and HRV from the hip. No light on the wrist. No charge in the morning rush.

Be here now. Look later.

Start on your phone. Then put the phone away. Insight arrives once the session ends.

How it works

Technology that knows when to disappear.

The 0 Holder carrying an Apple Watch, display dark, showing only the 0 mark.
Worn. Apple Watch in the 0 Holder at the waist. Sensor on skin. Screen dark.
Controlled. Start, pause and end from the iPhone. Then put it face down.
1

Remove the band

Your Apple Watch, as it is. No new wearable.

2

Clip the holder

Waistband or sports bra. Sensor against skin, 9.6 mm profile.

3

Start on your phone

One activity, one button. The Watch becomes a sensor.

4

Train. Then look.

End from your phone. Full summary, saved to Apple Health.

App · During = absence · After = insight
Watch connectedWatch 84%
Sensor contactGood · 62 bpm
Apple HealthAuthorized
PlacementHolder · waistband
BJJ
Ready
Change activity
START
Watch: dark. Waiting for the phone.

Ready. Pre-flight on the phone: contact, battery, Health. One button.

0screen active · Jiu-Jitsu
43:17
Lock Screen · live158 bpm · Zone 4
Pause
Hold to end
Watch: black. No buttons. Nothing to touch.

Active. The phone keeps the clock and a Lock Screen readout. The Watch is a sensor.

Today · 07:12Saved to Health
BJJ
1h 24m · Holder · waistband
1:24:37
Z1Z2Z3Z4 · 18mZ5
158
Avg HR
187
Max HR
7.8
Load
612
Calories
Watch: back to dark. Never looked at.

After. Duration first, the heart-rate curve, zones, then the grid. Ember on one number.

Where the Watch belongs

For a lot of sports, your wrist is fine.
For these, it isn't.

ActivityWristWaist · 0Why
Keep it on your wrist
RunningGreatFree arm, glanceable pace. Nothing to fix.
CyclingGreatHands on bars, screen in view.
SwimmingGreatWaterproof, stroke detection, laps.
BasketballGoodSome contact, but the wrist mostly stays clear.
SoccerGoodFeet do the work. Wrist is out of the way.
Gym · strengthGoodBar contact is minor. Sets are the point, not HR.
Move it to your waist
Brazilian Jiu-JitsuNot allowed0Wrist is a target, a hazard to your partner, and banned on most mats. Grips break the reading.
Boxing · Muay ThaiUnder a wrap0Gloves and wraps cover the wrist. Impact ends the watch.
Wrestling · JudoNot allowed0Same as BJJ. Nothing hard on the body.
BalletWrong0A watch on a dancer's wrist is a costume error. The line matters.
Performance artsWrong0On stage, nothing on the wrist. Under the costume, everything measured.
Pilates · BarreAwkward0Wrists load in planks and on the reformer. A watch digs in.
Sleep betaFine, but lit0No light on the wrist. No charge in the morning rush.

0 isn't a replacement for your wrist. It's for the hours when your wrist is the wrong place.

Coaches · Coming soon

You train them. 0 shows you how they're holding up.

A read-only web dashboard for verified coaches. Load, recovery and zones for every athlete who shares with you, per athlete and across the team.

Team · SAS CompetitionWeek 37
Zak K.7.8
Marina R.5.9
Diego F.9.1
Ana P.3.4
Weekly Load · tap to open
Plans

Your first 3 sessions are on us.

Annual
$4.95/month
Billed annually · $59.40/year
  • Unlimited tracked sessions
  • Recovery, Load, history, trends
  • Sleep beta
  • Apple Health, Calendar, Strava
  • Free 0 Holder + roll of 0 Tape
Register interest
Monthly
$7.95/month
Cancel anytime
  • Unlimited tracked sessions
  • Recovery, Load, history, trends
  • Sleep beta
  • Apple Health, Calendar, Strava
  • Holder and Tape sold separately
Register interest

Move it somewhere you can forget about it.

Register your interest. One email when 0 and the holder are ready. Nothing else.

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